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Luxury Real Estate Evolving: Understanding Purchasing Behaviors

Studying your market and understanding demographics have been the key to success for years. In all industries we know the market is segmented, understanding the behaviors and lifestyles of your demographics better help you position yourself and brand the best product.   According to the Southeby’s International Realty Luxury Lifestyle Report in their most recent… (read more)

Laguna Niguel

Laguna Niguel is a city located in southern Orange County, California. The name “Laguna Niguel” is derived from the Spanish word “Laguna” which means lagoon, and the word “Nigueli” which was the name of a Juaneño Indian village that was once located on Aliso Creek. The city was primarily built after 1980 as an unincorporated master planned community… (read more)